07 — Creative and Experience

Editorial content built to move at release pace

Production tooling and an editorial model that let a content team publish at the speed releases actually arrive.

The challenge

Editorial windows measured in hours, against a production process measured in days.

Manual asset preparation and metadata entry consuming the time meant for the writing.

Discovery depending on structure and metadata that were being produced last and least carefully.

What we delivered

01
An editorial production workflow with asset preparation, resizing and metadata generation automated behind a human approval step.
02
Content structure and entity signals designed so editorial surfaces and answer engines can both read it.
03
A component system for editorial layouts that holds up across long-form, list and feature formats.
04
Enablement so the editorial team runs the tooling themselves rather than raising a ticket.

Outcome

Performance figures available on request

Engines involved

Next project

Restraint, expressed as a design system

Start here

Tell us what you are trying to move. We will tell you honestly whether we can help, and what the first phase should look like.