AI and Automation7 min read
AI agents belong in operations, not in demos
The organisations getting real value from agents are not the ones with the most ambitious pilots. They are the ones that picked a narrow, boring, high-friction process.
ReadInsights
Fewer trends.More things that work.
Notes from the work: what we are seeing in AI adoption, search behaviour, creative systems and measurement — written for the people who have to make the decisions.
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Data and Enablement5 min read
If your leadership meeting argues about the numbers, start there
Reporting problems look like data problems. They are usually definition problems, and they are solvable in weeks rather than quarters.
ReadCreative and Experience6 min read
Creative systems beat one-off campaigns
Distinctiveness compounds when it is systematised. Here is how to build a creative system your team can actually produce against at volume.
ReadAI and Automation5 min read
Copilot readiness is mostly a permissions problem
Before an assistant can be useful across Microsoft 365, it has to be safe. That work is less exciting than the rollout and considerably more important.
ReadData and Enablement6 min read
Adoption is not the last phase. It is the whole programme.
Transformation budgets are routinely spent on building capability and then starved at exactly the point where people have to change how they work.
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