A brand experience built to convert as well as it looks
Brand platform, design system and website rebuild delivered as one piece of work, with conversion designed in rather than retrofitted.
- Client
- Consumer brand, DTC and retail — name withheld
- Sector
- Consumer brand
- Year
- 2024
- Services
- Creative and Experience, Digital Growth
This case study describes the real shape of the engagement, but the client is anonymised and the outcomes below are indicative of the pattern rather than audited figures. A named, referenced version is published only once the client has signed it off.
A recognisable brand in print with no coherent expression in digital.
A website that performed poorly on mobile and buried the primary conversion journey.
Creative production bottlenecked because every asset was designed from scratch.
- 01
Positioning and narrative work to sharpen the point of difference before any design started.
- 02
An art-directed digital design system covering typography, motion, imagery and interface components.
- 03
A rebuilt, accessible, performance-focused front end with a content model the in-house team owns.
- 04
Production templates that cut the time needed to ship a new campaign.
- 1 system
- Design system replacing per-asset design
- Mobile first
- Primary conversion journey rebuilt for small screens
- WCAG 2.2 AA
- Accessibility standard the rebuild was tested against
- In-house
- Content model the client's own team now runs
Indicative of this engagement pattern. Not audited client figures.
- Creative and Experience
- Digital Growth
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